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PRESS RELEASE
LACOSTE ANNOUNCES A CHANGE OF PARTNERSHIP FOR EYEWEAR IN 2011
Paris, September 1st, 2010
After a 5 year-long fruitful and productive cooperation, LACOSTE and Charmant announce today their decision to end their partnership for eyewear products. Charmant had become the worldwide licensee of LACOSTE S.A. in 2006 and had helped the brand significantly to improve the quality of its products thanks to an outstanding manufacturing knowhow, positioning LACOSTE among the highest standards of the market.
In January 2011, the LACOSTE eyewear licence will be taken over by Marchon Eyewear, Inc.
“We are grateful to Charmant for their help in building this business and for reinforcing the LACOSTE brand in the eyewear market. Now we are starting a new phase of the LACOSTE accessories’ development with Marchon Eyewear, Inc.”, says Christophe Chenut, CEO of LACOSTE S.A. “With Marchon’s great expertise in design and R&D, LACOSTE will accentuate the innovative and fashion attributes of its eyewear lines. Simultaneously, the Crocodile brand will strengthen the global distribution of its eyewear through Marchon’s worldwide network.”
Marchon Eyewear, Inc., will design, produce and sell the LACOSTE sunwear and optical collections under the control of LACOSTE S.A.. The new collections will debut in retail in January 2011 and will be presented at the LACOSTE Spring-Summer 2011 Fashion Show in September 2010.
This new collaboration aims at reinforcing the positioning of the brand into the fashion world while emphasizing on a strong women’s development. Both the sunwear and optical collections will be faithful to the LACOSTE’s design identity and the relaxed elegance associated with the brand’s lifestyle.
“LACOSTE is known for elegant easy-to-wear products which are functional and of high quality. We love their ability to develop pure, classic designs which enrich and enhance their unique European style. We look forward to translating and embracing these elements in the debut collection,” said Claudio Gottardi, Marchon President and CEO Marchon International. “LACOSTE will greatly complement our brand portfolio.”
The debut collection will include 48 suns and 35 optical styles. The collection will be sold at LACOSTE flagship locations worldwide, department stores, select stores and top optical stores worldwide.
About LACOSTE
Symbol of relaxed elegance since 1933, the LACOSTE brand, built on its genuine sporting roots, offers a unique and original universe through a wide range of products for men, women and children. LACOSTE S.A., animates and coordinates ten worldwide licenses granted to various industrial partners: apparel, footwear, fragrances, leather goods, eyewear, watches, home textiles, belts, mobile phones and fashion jewellery. The LACOSTE brand has achieved a wholesale turnover of 1.4 billion Euros in 2009. In the 114 countries where the brand is present, two LACOSTE products are sold every second through LACOSTE boutiques, corners in department stores and a selective distribution network.
For more information, please visit www.lacoste.com
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein, ck, Coach, DIANE von FURSTENBERG, Disney/XGames, Emilio Pucci, FENDI, Flexon, Jil Sander, KARL LAGERFELD, Marchon, Michael Kors, Nautica, Nike and Sean John. Headquartered in New York, with regional headquarters in Amsterdam, Hong Kong and Tokyo, Marchon distributes its products through numerous local sales offices serving customers in a network of 100 countries.
Press Contacts
LACOSTE S.A.
Véronique Mauduit-Arlaud, Corporate Communications Manager
Tel. : +33 1 44 58 12 12 Email: vmauduit@lacoste.fr
Marchon Eyewear
Robert Schienberg, SVP Global Communications
Tel.: 631.755.2020 ext. 2255 Email: rschienberg@marchon.com |
FOR IMMEDIATE RELEASE
July 13, 2010 |
Contact: Pat McNeil
Phone: (916) 851.4287
pat.mcneil@marchon3d.com
Contact: Robert Schienberg
Phone: (631) 755.2020 ext. 2255
rschienberg@marchon.com |
Marchon3D™ Provides Breakthrough 3D Premium Lens Technology
Melville, N.Y. and Los Angeles, July 13, 2010 - Marchon® Eyewear and RealD Inc., a leading provider of 3D technology for cinema, consumer electronics and professional applications, announced today that they have signed a global licensing agreement to use the RealD brand for sales of Marchon3D™ eyewear. Additionally, to provide consumers with the best in 3D eyewear technology and design, Marchon announced they have agreed to purchase the 3D assets from MicroVision Optical to launch its 3D company, Marchon3D. David Johnson will serve as President of Marchon3D.
Through the terms of the global licensing agreement, Marchon3D will distribute its RealD-compatible 3D glasses in cinemas, retail locations, e-commerce sites and through electronic equipment manufacturers worldwide. Marchon3D’s parent company, Marchon Eyewear, one of the world’s largest manufacturers and distributors of eyewear and sunwear, will market designer 3D eyewear and a prescription 3D lens directly to eyecare professionals. Marchon Eyewear currently distributes its products in over 100 countries, with regional headquarters in New York, Amsterdam, Tokyo and Hong Kong.
“RealD is committed to providing moviegoers with a premium 3D viewing experience. Marchon3D has developed a new breed of 3D eyewear that raises the bar, allowing moviegoers to experience RealD 3D with glasses in a design and fit all their own,” said Joseph Peixoto, President of Worldwide Cinema at RealD. “We understand that just as movie selection is a reflection of personal taste, some RealD 3D fans want a choice of 3D eyewear that fits their personal style. Marchon3D has brought a new level of fashion to RealD-branded 3D glasses.”
Marchon3D eyewear features a portfolio of patent-pending circular polarized 3D lens technologies that stand apart from all other premium 3D lenses due to unique, curved lens designs. The lenses are inserted into premium-style frames that offer wearers superior fit, comfort and an outstanding 3D viewing experience. Additionally, the 3D eyewear provides top performance not only in RealD-enabled theaters, but also with compatible passive-system 3D televisions, laptops and monitors. The company has the ability to make passive 3D eyewear for any specification, and is already working with leading cinema, TV, computer and electronics equipment manufacturers globally. A key feature of the new eyewear is that the lenses also block 100 percent of UVA and UVB rays and can be used as sunglasses.
“Marchon3D has the ability to design and produce advanced eyewear with significant fashion enhancements that together produce the highest quality 3D viewing experience,” said Al Berg, Founder of Marchon Eyewear.
Claudio Gottardi, President of Marchon Eyewear, adds, “Marchon3D will focus on specific market segments while Marchon Eyewear will directly market the 3D technology to eyecare professionals around the world.”
Details of Marchon3D eyewear can be found at www.marchon3d.com.
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About Marchon3D
Marchon3D is the premier designer, manufacturer and global distributor of circular polarized, passive 3D eyewear. Marchon3D eyewear utilizes ground-breaking and patent-pending curved lens technology that can be fitted in today’s most premium and modern frame styles, offering wearers great choices in fashion, comfort and superior 3D viewing performance in RealD-equipped theaters and with compatible passive 3D technology televisions and monitors. Marchon Eyewear is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear, serving customers in over 100 countries worldwide, with regional headquarters in New York, Amsterdam, Hong Kong and Tokyo. For more information, visit www.marchon3d.com. |
About RealD Inc.
RealD Inc. is a leading global licensor of stereoscopic (three-dimensional), or 3D, technologies. RealD's extensive intellectual property portfolio enables a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Format, active and passive eyewear, and display and gaming technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content on high definition televisions, laptops and other displays. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover, heads-up displays for military jets and robotic medical procedures. For more information about RealD, please visit its website at www.reald.com. |
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