Lacoste, the French iconic brand, presents two sunglasses and one optical style created with Arkema Pebax® Clear 1200 resin, a material containing advanced, bio-based carbons made from castor beans. The L.12.12 collection features up-to-date shapes and easy-to-wear colors.
Named after the iconic L.12.12 polo shirt created more than 90 years ago by René Lacoste, the collection features color combinations, the iconic crocodile and petit piqué, staying true to the fashion-sport brand DNA.
The frames are created with Arkema Pebax® Clear 1200 resin, which contains 90% renewable carbon making these styles extremely lightweight, flexible and impact resistant. Marchon Eyewear, Inc. is the first global eyewear company to use Arkema Pebax® Clear 1200 resin.
“We are excited to introduce Arkema Pebax® Clear 1200 resin into the Marchon portfolio,” said Gabriele Bonapersona, Chief Brand Officer at Marchon Eyewear, Inc. “This Lacoste collection lets customers choose trend-forward frames.
René Lacoste revolutionized fashion-sport wardrobe when he created the original lightweight polo shirt in “petit piqué” cotton. Marchon Eyewear is excited to continue Lacoste’s history of innovation through this new eyewear collection featuring sophisticated silhouettes, mixed materials and signature motifs. Standing at the crossroads between sports heritage and urban allure, frames are enhanced with heritage-led details such as the iconic crocodile logo and bold Lacoste branding featured on the temples.
L6000S
Part of the L.12.12 family, this elevated female style is made of Arkema Pebax® Clear 1200 resin, with a new, up-to-date shape. This style features a generous structure with geometric detailing and large temples made of Arkema Pebax® Clear 1200 resin. This bold oval sunglass style features gradient lenses and the crocodile symbol adorning the temples.
L6001S
Renewing the L.12.12 family with a new male updated shape. This style features a geometric structure and large temples. The color combinations, the iconic crocodile and the petit piqué exemplify authentic sport-inspired DNA of the brand.
L2920
Renewing the L.12.12 family with a new female optical, this style features a butterfly shape made of Arkema Pebax® Clear 1200 Resin. The temples feature sport-inspired details and the Lacoste crocodile logo.
ABOUT LACOSTE
Since the creation of the first polo shirt in 1933, Lacoste has built on its authentic sporting heritage to bring optimism and elegance to the world through a unique and original lifestyle for women, men, and children. At the crossroads of sport and fashion, Lacoste liberates us, creates movement in our lives and frees our modes of expression. In every collection, in every line, Lacoste’s timeless elegance is captured by a combination of creativity and classicism. Since its inception, the aura of the crocodile has grown stronger with each generation that has worn it, becoming a rallying point beyond style. Passed down from generation to generation, from country to country, from friend to friend, Lacoste pieces are imbued with an emotional bond that elevates them to iconic status. Lacoste’s elegance - both universal and timeless - brings together a large community, in which everyone respects and recognizes each other’s values and differences. Lacoste is an international brand of the MF Brands group (www.mf-brands.com), established in 98 countries, through a network of 1100 stores.
For more information on Lacoste, please visit https://corporate.lacoste.com/