Lacoste Presents The New Eyewear Starring In The Fall Winter 2023 Advertising Campaign


Lacoste presents the Neo Heritage sun and optical styles featured in the Fall/Winter 23 advertising campaign, showcasing the House’s traditional combination of sports heritage and urban allure. Their edgy, retro-inspired design, taking shape in select materials, is marked by subtle yet iconic details, such as the famous green shade, one of Lacoste’s most recognized symbols, coloring the slim, debossed line running on the temples.


Strong profiles enhance the edgy aesthetics of this full metal frame, featuring a modified rectangular front and marked by two subtle Lacoste green details: the debossed line placed on the temples and the discreet plaque on the inner part of the temple tips. The model, featured in the Fall/Winter 23 advertising campaign, showcases the iconic crocodile logo on the temple tips’ outer side, is presented in Matte Light Gunmetal. These men’s sunglasses are also available in Matte Black and Matte Dark Gunmetal finishes.


This timeless round optical style for him, constructed with metal and acetate, features a key-hole bridge for a vintage-inspired look. The green debossed line placed on the temples and the Lacoste logo plaque on the temple tips highlight its brand identity. Featured in Dark Havana in the FW23 advertising campaign, this frame is also available in Black, Havana Blonde, and Havana Grey.


Since the creation of the first polo shirt in 1933, Lacoste has built on its authentic sporting heritage to bring optimism and elegance to the world through a unique and original lifestyle for women, men and children. At the crossroads of sport and fashion, Lacoste liberates us, creates movement in our lives and frees our modes of expression. In every collection, in every line, Lacoste’s timeless elegance is captured by a combination of creativity and timelessness. Since its inception, the aura of the crocodile has grown stronger with each generation that has worn it, becoming a rallying point beyond style. Passed down from generation to generation, from country to country, from friend to friend, Lacoste pieces are imbued with an emotional bond that elevates them to iconic status. Lacoste’s elegance - both universal and timeless - brings together a large community, in which everyone respects and recognizes each other’s values and differences. Lacoste is an international brand of the MF Brands group (, established in 98 countries, through a network of 1100 stores. For more information on Lacoste please visit

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© 2024 Marchon Eyewear, Inc. All Rights Reserved. | Privacy Policy