Two brands known for delivering timeless design and quality goods built to last have collaborated on a new product line. The new Shinola Built by Flexon collection introduces modern and reinvented classics that fuse Detroit-based Shinola’s passion for making quality goods built to last with Flexon’s promise to deliver durable, well-designed eyewear.
Available now, the new sun and optical styles are designed to showcase craftmanship, featuring Shinola’s interpretation of Americana and the iconic color combinations that make its product line distinct. Featuring original attributes that resonate with Shinola’s global community of consumers, the new eyewear lineup introduces 3 collection stories – Monster, Runwell and Arrow. Modern, easy-to-wear shapes with timeless detailing and design all tie back to Shinola’s accessories across watches, leather, and lifestyle supply.
The five sun styles and six optical styles feature classic silhouettes, performance functionality and premium materials. Styles feature notable Shinola designs, such as texture and surfacing inspired by the brand’s watch dials and the use of Shinola’s signature orange in a tread pattern on the temple tips.
The new eyewear collection will be sold in select sun and optical retailers.