Pure Eyewear proudly introduces the Sorbet collection, featuring six new optical styles in trendy, easy-to-wear shapes offered in delicate, soft crystal colorations. All styles are designed with the same lightweight, authentic approach Pure Eyewear is known for.
All six styles in the Sorbet collection are made from at least 45% plant-based resin, a cleaner alternative to standard petroleum-based plastics. Featured in the new Spring/Summer 2022 campaign, the imagery continues to showcase Pure Eyewear’s upbeat and energetic feel that expresses the personality and vibrancy behind the latest eyewear collection. The new collection will have marketing plans to support the campaign including colorful digital advertising images, social media posts, PR initiatives and updated assets on www.marchon.com and www.pureeyewear.com.
“As sustainability and social responsibility become more important factors in consumer’s eyewear purchasing decisions, Pure Eyewear offers customers plenty of options in lightweight, on-trend frames that are made from cleaner materials.” said Thomas Burkhardt, Senior Vice President of Global Brands, Marketing & Design at Marchon Eyewear, Inc.
P-3013: Sleek and stylish, this rectangular-shaped frame is perfect for everyday wear. Offered in Black, Dark Tortoise, Lavender and Crystal Clear.
P-3014: A modified rectangle is complemented with a subtle cat-eye. This feminine design is offered in Black, Nude, Soft Tortoise and Turquoise.
P-3015: Classic and easy-to-wear, this rounded square is lightweight and minimalistic and featured in the Spring/Summer campaign. Available in a classic Black and trendy colors such as, Turquoise, Lavender and Crystal Clear.
P-3016: A trendy, timeless round, is the centerpiece of the Spring/Summer campaign. Offered in four crystal colorations for a feminine look. Available in Grey, Nude, Dark Tortoise and Pink.
P-2012: This sleek, square style is lightweight and perfect for everyday wear. Featured in the Spring/Summer campaign, the style is available in a classic Black, Crystal Brown, Crystal Blue and Crystal Clear.
P-2013: A sophisticated rectangle shape features a slim, narrow frame-front and is the centerpiece of the Spring/Summer campaign. Available in Black, Crystal Grey, Matte Tortoise and Crystal Green.
The Pure Eyewear optical collection is available through select optical retailers worldwide. In the USA, key styles are available to view and purchase on www.pureeyewear.com and on www.eyeconic.com