Skaga unveils the new eyewear designs chosen for the Spring/Summer 2023 advertising campaign, infused with a warm, familiar attitude and embodying the brand's signature minimalism, modernity, and Swedish essence. Against a clean and luminous background, a young, modern Swedish family is portrayed wearing the new frames collection, characterized by distinctive Scandinavian aesthetics and neat lines, as well as by the highest level of comfort in each construction, finish, and detail. Adorned with the iconic 'S' emblem on each style, the collection is crafted in premium materials such as titanium, beta-titanium, magnesium alloy, 45% plant-based resin, and responsible acetate; the color palette is rich and evocative, recalling Swedish natural landscapes. In line with Skaga's sustainability strategy, the CO2 emissions of the campaign shooting have been offset with the help of ClimatePartner, through green actions aiming at the protection of the Mataven forest in Colombia.
SK2147 MARSTRAND
The elegant modified rectangular front of this optical style for her, which stands out for the combination of its refined materials, is crafted in ultra-light magnesium alloy. The thin, flexible beta-titanium temples feature slim end pieces, conferring even more visual lightness and elegance; they host the lasered Skaga 'S' logo and finish with responsible acetate temple tips. Presented in Green in the advertising campaign, the model is also available in Black, Brown, and Violet.
SK2153 KARLSKRONA
For him, this narrow, rectangular-shaped optical style has an ultra-light metal structure enriched with refined responsible acetate eye rims. On the temples, rubber inserts are adorned with the custom molded 'S' pattern, for an iconic yet discreet touch of brand identity. The Blue shade chosen for the advertising campaign is part of a masculine, timeless palette that includes Black, Brown, and Petrol.