Zeiss Unveils The New Spring Summer 23 Advertising Campaign Clip On Style

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ZEISS, synonymous with innovation and state-of-the-art technology, presents ZS23123LPMAG-SET belonging to the Beyond family, the optical/sun style chosen for the Spring Summer 23 advertising campaign. Combining neatness of lines and unique mastery in the use of color, the new lightweight, comfortable optical style is equipped with a magnetic clip-op featuring premium sun lenses that confirm the brand's distinctive high-quality standards.

ZS23123LPMAG-SET

Featuring a timeless navigator frame-front crafted in magnesium alloy, this Beyond style is completed by Beta-titanium temples to increase their flexibility. The frame features a new magnetic clip-on construction and is provided with LightPro Technology®, with sun lenses that reduce polarized light for enhanced, sharp vision. The blue indigo lamination on the acetate temple tips very end as well as the ZEISS logo lasered on both temples are a subtle mark of the brand’s identity. Available in Satin Dark Ruthenium featured in the advertising campaign, ZS23123LPMAG-SET is also available in Matte Black, Satin Brown, and Satin Blue variants.

The ZEISS Beyond optical style featured in the Spring/Summer 23 advertising campaign is sold globally in selected specialty stores and premium sun and optical retailers, as well as in ZEISS Vision Centers.

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