Marchon Eyewear, Inc., one of the world’s largest manufacturers and distributors of quality eyewear and sunglasses, was awarded the Stand Up For Green Award in Milan at MIDO, the largest international show dedicated to the global eyewear sector.
The Stand Up For Green Award launched in 2022 and recognizes MIDO exhibitors’ commitment to designing and assembling their booths in line with sustainability criteria. Marchon’s new booth was designed and produced with sustainable materials and processes.
The structure was created to align with Marchon’s commitment to its sustainability and corporate responsibility action plan, EYES ON TOMORROW™ – a long-term global program that responsibly ensures their eyewear and processes will have a lowered impact on the planet and is committed to being the best possible partner to stakeholders, employees, and communities.
The key sustainability features of the booth include the storage of reusable parts, the structure modularity and the recyclability of materials.
The booth's flooring and internal skeleton were made with an FSC® certified wood fiber panel infused with organic dyes and protected by water-based paint. It does not require energy-consuming tools to be assembled, or painting and coating during the set-up phase, thus further reducing the use of substances inherently harmful to the environment. This material is reusable until the end of its natural life when its disposal becomes part of the chain of recyclable materials.
The booth furniture was eco-compatible both in its production cycle and composition including the eyewear displays; the floor-to-ceiling mirrors were made in recycled glass and water-based, lead-free paint, crafted following the principles of Circular Economy; and the tops of tables, bar, and reception desk were made of a strong, durable biocompatible material. The lighting system consisted of energy-efficient LEDs, with a long lifespan and no heat/UV emissions, the Welcome Area and office ceiling material was in OEKO-TEX, certified according to Standard 100, which has a long lifespan and is treated with halogen-free flame retardants. The back wall of the booth featured a panel with 100% Made in Italy natural stabilized moss.
The Marchon EYES ON TOMORROW™ action plan had a dedicated corner in the booth displaying four Marchon frame styles that represent sustainable materials (Plant-Based Resin, Acetate Renew, Upcycled Plastic, and Responsible Acetate), pillars of the brand's sustainability strategy. The production and packaging optimization and gradual shift of production to fully sustainable materials, with a specific focus on the pioneer launch of new materials such as Acetate Renew, Tenite™ Renew, and Pebax® 1200, are all future steps of the EYES ON TOMORROW™ plan.